About Zack & Elle
A Family Jeweler in NY's Diamond District
Zack & Elle was founded on a simple idea: the world's finest diamonds shouldn't be locked behind a velvet rope. They should be approachable, certified, and built to last a lifetime — without the retail markup that has nothing to do with the stone itself.
Two generations in NY's Diamond District. Real humans on the other end of every text, call, and email. A private showroom on 47th Street for those who want to see the diamond in person — and a complete online experience for those who don't.
Our Story
Both founders come from families of diamond dealers and jewelry manufacturers — that heritage is in every piece we make. We grew up in this industry, on these streets, learning the difference between a good stone and a great one from the people who cut them.
Lab-grown diamonds changed what's possible. Same carbon structure. Same brilliance. Same IGI certification. A fraction of the price — and a smaller environmental footprint. We built Zack & Elle to be the modern version of the old-world jeweler: serious about quality, transparent about price, and proud of the workshop behind every piece.
Visit the Showroom
Our private showroom in NY's Diamond District is open by appointment. Whether you're shopping for an engagement ring, designing a custom piece, or just want to see what a 5-carat diamond actually looks like in the light, we'd love to host you.
62 West 47th Street, Suite 1211
New York, NY 10036
(646) 532-9004
Schedule a Private Viewing through our contact page, or text us directly. We work by appointment so we can give every client our full attention.
Why Lab-Grown
Every diamond we sell is grown in a controlled environment, certified by the International Gemological Institute (IGI) or the Gemological Institute of America (GIA), and graded to the same standards as mined stones. Most of our studs are D color — the highest color grade available — and VS1 clarity, meaning no inclusions visible to the naked eye.
You're not getting a simulant. You're not getting cubic zirconia. You're getting a real diamond, with a real certificate, at a price that reflects what it actually costs to create — not what a legacy retailer needs to charge to keep the lights on.
Handcrafted in New York
Every piece is hand-set in New York City, in your choice of 14K white gold, 14K yellow gold, 14K rose gold, 18K in all three colors, or platinum. We work with a small team of craftspeople who have been setting fine jewelry for decades.
No overseas mass production. No shortcuts. No surprises.
Direct From the Maker
We sell direct to you — whether that's online, by phone, or in our showroom. No commissioned salespeople pushing a quota. No middlemen marking up the work. The price you see reflects the diamond, the setting, and the craftsmanship. That's it.
For the First-Time Buyer
If you've never spent four figures on jewelry before, we understand the hesitation. Here's what we want you to know:
Every piece comes with an independent gemological certificate you can verify yourself. Every order ships fully insured with FedEx, signature required. Every purchase includes 30-day risk-free returns, lifetime cleaning, and complimentary basic resizing.
We're not asking you to trust us. We're asking you to check the certificate, hold the diamond, and see for yourself.
Zack & Elle
Real diamonds. Real New York. Real price.